Blogs That Drive Your Business Forwards
All blogs are not created equal…….. you need to understand that before you waste time and effort creating your blog on a platform that isn’t going to help you to achieve everything you need it to do.
Many free blogging sites are quite limited in several ways. Firstly, you have little or no control over the layout and backend of your blog that can often make the difference between being found and not.
For this reason, if you are serious about building a blog full on interesting, compelling content, you should opt to self host your own blog. The best tool for this is without doubt WordPress. WordPress offer two levels of blog, wordpress.com host blogs for you, so your blog URL would be www.yoursitename.wordpress.com (although you can direct your own URL to your blog) and self hosted WordPress.org, where you host your blog files yourself on paid hosting.
You can easily set up your own blog using low cost hosting such as www.1and1.co.uk in just a few clicks. WordPress requires a server to host your web files, and a MYSQL database to host your content data. 1and1 have made the set up & installation process really simple and you can have your blog up and running in 15 minutes using their step up installer….. it’s highly recommended, especially if you have limited knowledge and understanding of hosting a website or blog.
Once you are set up, you can choose from hundreds of different WordPress themes to change the layout of your blog. There are lots of free options to choose from, which can all be tailored and customised to suit your design needs, or you can have a custom theme built just for you.
Plugins & Add Ons
Functionality can easily be added to your blog by installing a suitable plugin that will add the functionality you require. Everything imaginable is on offer, from custom contact forms, slideshows, SEO applications, social media sharing tools, security tools, calanders, diaries, shopping carts, galleries, spam filters, mobile friendly site creators, responsive design additions, etc.