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How To Make The Internet Work For You

There are several key components that will either make or break your online business generation activities. To succeed, you need the following;

  • A functioning search engine friendly website that converts visitors
  • A structured sales funnel
  • Proactive lead generation activity

Search Engine Friendly Design

If your website falls short for any of the major search engines requirements, you will miss out on large volumes of ‘free’ targeted web traffic.

The essential ingredients that your website needs to be search engine friendly are;

  • W3C Compliance
  • Fast Loading
  • Mobile Friendly
  • High Quality, Unique Content
  • Active User Engagement

Structured Sales Funnel

Each page of your website should have a purpose, a reason for existing. As such, each page forms a integral part of your ‘sales funnel’ moving your visitors closer towards your ultimate ‘call to action’.

A structured sales funnel process will give your visitors enough information to trust your company, while necessitating them to take action and move to the next step in your process.

A true sales funnel has few or no exit opportunities, but, that said, it is common for modern websites to have sitewide social media links that allow your visitors to easily exit your carefully crafted sales stucture. Where possible, you should only provide the opportunity for visitors to go where you want them to go, to take the action you want them to take.

Lead Generation


We have a proven track record helping businesses to develop their online presence into a fully functioning sales funnel process:

  1. Gorgeous, Functional Design

    The first thing your website needs to be is attractive, closely followed by being easy to use (on all devices and screen sizes), fast to load and useful to your users. If these core metrics are in place then you can start to think about step 2…..

  2. Integrated Sales Funnel

    Where does your traffic come from? Where does it go when it leaves your site? How do visitors flow through the web, to your site, through your site and out again?

    All these factors matter to your ultimate conversion rate and your bottom line. If you are not tracking your visitor analytics, event clicks, and traffic sources then you will never achieve your goal of building a website that converts new business in volume.

  3. Lead Generation

    The best methods of lead generation vary from business sector to business sector. Our experience allows us to focus on the most appropriate traffic generation channels fro your business niche, shortcutting the often costly learning process that many companies face when they first venture online.

    It is said that 50% of every marketing budget is wasted, but it is the wise man that knows which 50% it is?!

    Your online marketing campaign profitability will sink or swim on its effectiveness…. we can help you to focus on the best returning channels for your company.

  4. Social Media Integration

    Social media, Twitter, Facebook, Google+, LinkedIn etc are becoming more and more influential for business, providing targeted traffic opportunities as well as giving Google important content quality information which is used to help determine the usefulness and value of your content.

    We will sculpt your social media accounts into a crafted sales process, so visitors (attracted by your social media content) convert into paying customers.

  5. Traffic Conversion

    No website is ever finished. You can always improve the level of performance, to drive more traffic, convert more visitors into enquiries, sell more or attract more fans, followers or likes.