mystique business consultancy banner

What Is A Sales Funnel?

Whatever business you run, or want to run, you need a structured sales funnel if you are going to sell your products or services online.

A sales funnel is the process that your website visitors are going to go through, first to find your website, then to arrive on your site, find content that they can relate to and that helps them, from where they will feel comfortable to proceed on to contact you or to make a purchase.

Everyday, millions of people go online searching for solutions to their problems. They use a variety of different means to find what they are looking for, Google, Bing, Yahoo, eBay, Amazon, YouTube, Twitter, Facebook, Pinterest, LinkedIn, Article Directories, Blogs….. the list goes on and on.

The sites that get found most frequently are the ones that recevie the bulk of the sales…. stands to reason doesn’t it?

Each of them has a sales funnel process, which you are taken through, step by step until you make a purchase, make an enquiry or take their ‘call to action’.

Your sales funnel needs to do the same; gather up qualified, or semi qualified prospects and steer them through to your website, and then onwards through your call to action.



We have a proven track record helping businesses to develop their online presence into a fully functioning sales funnel process:

  1. Gorgeous, Functional Design

    The first thing your website needs to be is attractive, closely followed by being easy to use (on all devices and screen sizes), fast to load and useful to your users. If these core metrics are in place then you can start to think about step 2…..

  2. Integrated Sales Funnel

    Where does your traffic come from? Where does it go when it leaves your site? How do visitors flow through the web, to your site, through your site and out again?

    All these factors matter to your ultimate conversion rate and your bottom line. If you are not tracking your visitor analytics, event clicks, and traffic sources then you will never achieve your goal of building a website that converts new business in volume.

  3. Lead Generation

    The best methods of lead generation vary from business sector to business sector. Our experience allows us to focus on the most appropriate traffic generation channels fro your business niche, shortcutting the often costly learning process that many companies face when they first venture online.

    It is said that 50% of every marketing budget is wasted, but it is the wise man that knows which 50% it is?!

    Your online marketing campaign profitability will sink or swim on its effectiveness…. we can help you to focus on the best returning channels for your company.

  4. Social Media Integration

    Social media, Twitter, Facebook, Google+, LinkedIn etc are becoming more and more influential for business, providing targeted traffic opportunities as well as giving Google important content quality information which is used to help determine the usefulness and value of your content.

    We will sculpt your social media accounts into a crafted sales process, so visitors (attracted by your social media content) convert into paying customers.

  5. Traffic Conversion

    No website is ever finished. You can always improve the level of performance, to drive more traffic, convert more visitors into enquiries, sell more or attract more fans, followers or likes.