Save 40% On Your Adwords Costs
If you follow Googles set up advice when you create a new Google adwords campaign then we can almost guarantee that you will be wasting a large percentage of your budget on keywords and search terms that don’t convert or attract untargeted visitors to your site.
Untargeted traffic has several negative effects on your site;
1. They cost you money, for no return
2. They increase your bounce rate, negatively affecting your organic rankings
How To Cut Adwords Waste
The first important step when setting up an Adwords campaign is to narrow your target audience as much as possible. Google will try to encourage you to widen your catchment, but that will just waste your money.
If, on the other hand you narrow your targets, using only exact match keywords, then you will only appear for the specific terms you include rather than all of the convoluted, barely related phrases that are linked to your core keywords but stand little chance of turning into paying customers for you.
Secondly, you should use very targeted Ads for each tightknit keyword group. These Ads should serve to filter out unsuitable visitors, rather than to attract anyone who might vaguely be interested in something that’s tenuously related to what you do, or what you sell.
Measuring Your Success
It is vital before you start messing about making changes to your campaigns that you put tracking analytics in place so you can see what effect your changes have for each change you make.
The first task should be linking your Adwords account with Google Analytics. Once you have done that, set up goals in your Analytics account and then conversion tracking to those goals in Adwords. This will give you a clear indication of which keywords turn into sales for you.
Split Testing Google Ads
Making improvements to your Ads is an important step to take to improve your campaigns performance. We split test each Ad with a competing Ad. Once you have had a representative portion of traffic through each Ad, you will be able to see which Ad attracted more clicks and which one converted into more sales.
Once you have a winner, rewrite the worst Ad to make it better than the current winning Ad. Let them run again and repeat this process.
These basic steps will transform the majority of Adwords campaigns, turning them into profitable, traffic streams.
We can help with implementing these money saving steps as well as over a dozen more strategies that will enhance your Adwords profitability.