Organic Free Search Engine Traffic
Google’s ‘free’ listings provide you with a massive opportunity to drive huge volumes of highly focused visitors that are (for the most part) looking to find out more, request a quote or purchase the goods or services you sell.
The basic principle to achieve top rankings is to create high quality content on the pages of your website, because then, other sites will refer to your content from theirs by creating links pointin gto your content. In addition, your visitors will find your content useful and valuable, consequently sharing it with their friends and colleagues across their social media networks.
There are a few obvious downsides to this ‘Google Philosophy’…… firstly, in the early days at least, few people will be able to find your site, so any ‘natural’ link building and social sharing activity will be minimal, if at all.
Because of this, it can be a bit like pulling teeth when you first start, and is often a slow and laborious process.
For many website owners, this ‘white hat’ procedure isn’t fast enough, or cost effective enough and so they look at speeding up their ranking progress.
Google have made it quite difficult to rank well with poor quality content, so whatever route you choose to take to achieve top rankings, you need to write and publish useful information that your readers are going to benefit from.
Google measures how your readers interact with your page content, and if too many people ‘bounce’ back to Google looking for a better result, or if they don’t explore your site by viewing several pages, then Google will conclude that your site isn’t very good and you will drop in the listings.
For this reason, you need to attract people to your site who will interact with your content.
Back-links pointing to your site provide trust and authority metrics that ultimately decide where you are going to rank. Google rewards the sites that it trusts the most with top rankings, so your aim should be to increase the trust and online authority of your site.
If you want to accelerate the process of increasing your website trust and authority, you need to get trusts, high authority websites to link to your content from within their content.
Google has categorised every page of every website in its index, along with giving each a trust and authority ‘score’. While Google making these categories, trust and authority measurements public would render their algorithms easy to manipulate, it is relatively straight forward to analyse the sites that rank in the top positions for the keywords that you want to rank for, and then copying their link structures, to give you similar online authority, trust scores and ultimately search engine rankings.