Google’s ‘free’ listings provide you with a massive opportunity to drive huge volumes of highly focused visitors that are (for the most part) looking to find out more, request a quote or purchase the goods or services you sell.
The basic principle to achieve top rankings is to create high quality content on the pages of your website, because then, other sites will refer to your content from theirs by creating links pointin gto your content. In addition, your visitors will find your content useful and valuable, consequently sharing it with their friends and colleagues across their social media networks.
There are a few obvious downsides to this ‘Google Philosophy’…… firstly, in the early days at least, few people will be able to find your site, so any ‘natural’ link building and social sharing activity will be minimal, if at all.
Because of this, it can be a bit like pulling teeth when you first start, and is often a slow and laborious process.
For many website owners, this ‘white hat’ procedure isn’t fast enough, or cost effective enough and so they look at speeding up their ranking progress.
Google have made it quite difficult to rank well with poor quality content, so whatever route you choose to take to achieve top rankings, you need to write and publish useful information that your readers are going to benefit from.
Google measures how your readers interact with your page content, and if too many people ‘bounce’ back to Google looking for a better result, or if they don’t explore your site by viewing several pages, then Google will conclude that your site isn’t very good and you will drop in the listings.
For this reason, you need to attract people to your site who will interact with your content.
Back-links pointing to your site provide trust and authority metrics that ultimately decide where you are going to rank. Google rewards the sites that it trusts the most with top rankings, so your aim should be to increase the trust and online authority of your site.
If you want to accelerate the process of increasing your website trust and authority, you need to get trusts, high authority websites to link to your content from within their content.
Google has categorised every page of every website in its index, along with giving each a trust and authority ‘score’. While Google making these categories, trust and authority measurements public would render their algorithms easy to manipulate, it is relatively straight forward to analyse the sites that rank in the top positions for the keywords that you want to rank for, and then copying their link structures, to give you similar online authority, trust scores and ultimately search engine rankings.
It's time you bit the bullet and joined the online revolution. Your website should work for you as a 24/7 sales creation tool, delivering qualified leads to your door....
Get started today and discover how you can begin to generate new business through the internet...
We are in the business of generating qualified business leads for our customers. Most if not all successful businesses need a steady flow of new enquiries and sales to replace the natural attrition that occurs over time...... we will show you the most cost effective methods to generate new business leads for your company....
Whether you sell through more traditional channels or online, you are using a sales process or funnel to handle and convert your enquiries. We specialise in sculpting and designing high performance online sales funnels that integrate with your offline activities to maximise your ROI......
We have a proven track record helping businesses to develop their online presence into a fully functioning sales funnel process:
The first thing your website needs to be is attractive, closely followed by being easy to use (on all devices and screen sizes), fast to load and useful to your users. If these core metrics are in place then you can start to think about step 2…..
Where does your traffic come from? Where does it go when it leaves your site? How do visitors flow through the web, to your site, through your site and out again?
All these factors matter to your ultimate conversion rate and your bottom line. If you are not tracking your visitor analytics, event clicks, and traffic sources then you will never achieve your goal of building a website that converts new business in volume.
The best methods of lead generation vary from business sector to business sector. Our experience allows us to focus on the most appropriate traffic generation channels fro your business niche, shortcutting the often costly learning process that many companies face when they first venture online.
It is said that 50% of every marketing budget is wasted, but it is the wise man that knows which 50% it is?!
Your online marketing campaign profitability will sink or swim on its effectiveness…. we can help you to focus on the best returning channels for your company.
Social media, Twitter, Facebook, Google+, LinkedIn etc are becoming more and more influential for business, providing targeted traffic opportunities as well as giving Google important content quality information which is used to help determine the usefulness and value of your content.
We will sculpt your social media accounts into a crafted sales process, so visitors (attracted by your social media content) convert into paying customers.
No website is ever finished. You can always improve the level of performance, to drive more traffic, convert more visitors into enquiries, sell more or attract more fans, followers or likes.