mystique business consultancy banner

Pay Per Click Advertisingimpact rating 7/10

Google, Bing & Yahoo provide pay per click (PPC) advertising. You can bid per keyword and are charged each time someone clicks on your ad. The more you pay, the higher up the list you will appear, receiving a larger share of the available traffic.

To run a pay per cick campaign profitably, it is very important that your website conversion rate is high enough to provide a return on your investment.

It is easy to drive large volumes of traffic to your website, but if none (or only a few) of them convert into customers or enquiries then you will be wasting your advertising budget.

There are several different techniques you can employ when you set up your Adwords campaigns;

  1. Specific Keyword Targeting
  2. General Category Targeting

If you opt for specific keyword targeting then your Ads will only appear for the exact keywords that you have added to your campaign. This avoids waste, but you will also miss out of a large proportion of potential visitors who use variations of your keywords to search.

The strategy you adpot depends on the size of your budget and whether you need to drive instant sales or whether you are looking to increase your exposure and attract a wider, more general audience.

 

TOP FIVE REASONS TO CHOOSE MYSTIQUE BUSINESS...

We have a proven track record helping businesses to develop their online presence into a fully functioning sales funnel process:

  1. Gorgeous, Functional Design
  2. Integrated Sales Funnel
  3. Lead Generation
  4. Social Media Integration
  5. Traffic Conversion

LATEST NEWS