….. actually that’s not true……. BAD email marketing is dead!
If you are a company such as Groupon, Amazon, or any of the many high street retailers who have a loyal fan base, email marketing will work incredibly well to ‘remind’ your customers to come back to see you.
People sign up in their millions to receive their special offers, deals, discount codes and savings, and as a result will open the emails they receive, read them and then either take action or delete the mail.
I am assuming that you are not (at least yet) a high street brand with a customer base that runs into the millions, so your challenge is a much bigger one.
Peoples inboxes are inundated with loads of emails from all and sundry, meaning that you need to fight much harder to grab your readers attention, especially as our attention spans are apparently decreasing at an alarming rate. You also have spam filters and junk mail boxes to contend with, making the challenge of building a worthwhile email marketing database even more demanding.
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