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Email Marketing Is Dead!email marketing impact rating 2/10

….. actually that’s not true……. BAD email marketing is dead!

If you are a company such as Groupon, Amazon, or any of the many high street retailers who have a loyal fan base, email marketing will work incredibly well to ‘remind’ your customers to come back to see you.

People sign up in their millions to receive their special offers, deals, discount codes and savings, and as a result will open the emails they receive, read them and then either take action or delete the mail.

I am assuming that you are not (at least yet) a high street brand with a customer base that runs into the millions, so your challenge is a much bigger one.

Peoples inboxes are inundated with loads of emails from all and sundry, meaning that you need to fight much harder to grab your readers attention, especially as our attention spans are apparently decreasing at an alarming rate. You also have spam filters and junk mail boxes to contend with, making the challenge of building a worthwhile email marketing database even more demanding.



We have a proven track record helping businesses to develop their online presence into a fully functioning sales funnel process:

  1. Gorgeous, Functional Design

    The first thing your website needs to be is attractive, closely followed by being easy to use (on all devices and screen sizes), fast to load and useful to your users. If these core metrics are in place then you can start to think about step 2…..

  2. Integrated Sales Funnel

    Where does your traffic come from? Where does it go when it leaves your site? How do visitors flow through the web, to your site, through your site and out again?

    All these factors matter to your ultimate conversion rate and your bottom line. If you are not tracking your visitor analytics, event clicks, and traffic sources then you will never achieve your goal of building a website that converts new business in volume.

  3. Lead Generation

    The best methods of lead generation vary from business sector to business sector. Our experience allows us to focus on the most appropriate traffic generation channels fro your business niche, shortcutting the often costly learning process that many companies face when they first venture online.

    It is said that 50% of every marketing budget is wasted, but it is the wise man that knows which 50% it is?!

    Your online marketing campaign profitability will sink or swim on its effectiveness…. we can help you to focus on the best returning channels for your company.

  4. Social Media Integration

    Social media, Twitter, Facebook, Google+, LinkedIn etc are becoming more and more influential for business, providing targeted traffic opportunities as well as giving Google important content quality information which is used to help determine the usefulness and value of your content.

    We will sculpt your social media accounts into a crafted sales process, so visitors (attracted by your social media content) convert into paying customers.

  5. Traffic Conversion

    No website is ever finished. You can always improve the level of performance, to drive more traffic, convert more visitors into enquiries, sell more or attract more fans, followers or likes.