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Pay Per Click Advertisingimpact rating 7/10

Google, Bing & Yahoo provide pay per click (PPC) advertising. You can bid per keyword and are charged each time someone clicks on your ad. The more you pay, the higher up the list you will appear, receiving a larger share of the available traffic.

To run a pay per cick campaign profitably, it is very important that your website conversion rate is high enough to provide a return on your investment.

It is easy to drive large volumes of traffic to your website, but if none (or only a few) of them convert into customers or enquiries then you will be wasting your advertising budget.

There are several different techniques you can employ when you set up your Adwords campaigns;

  1. Specific Keyword Targeting
  2. General Category Targeting

If you opt for specific keyword targeting then your Ads will only appear for the exact keywords that you have added to your campaign. This avoids waste, but you will also miss out of a large proportion of potential visitors who use variations of your keywords to search.

The strategy you adpot depends on the size of your budget and whether you need to drive instant sales or whether you are looking to increase your exposure and attract a wider, more general audience.



We have a proven track record helping businesses to develop their online presence into a fully functioning sales funnel process:

  1. Gorgeous, Functional Design

    The first thing your website needs to be is attractive, closely followed by being easy to use (on all devices and screen sizes), fast to load and useful to your users. If these core metrics are in place then you can start to think about step 2…..

  2. Integrated Sales Funnel

    Where does your traffic come from? Where does it go when it leaves your site? How do visitors flow through the web, to your site, through your site and out again?

    All these factors matter to your ultimate conversion rate and your bottom line. If you are not tracking your visitor analytics, event clicks, and traffic sources then you will never achieve your goal of building a website that converts new business in volume.

  3. Lead Generation

    The best methods of lead generation vary from business sector to business sector. Our experience allows us to focus on the most appropriate traffic generation channels fro your business niche, shortcutting the often costly learning process that many companies face when they first venture online.

    It is said that 50% of every marketing budget is wasted, but it is the wise man that knows which 50% it is?!

    Your online marketing campaign profitability will sink or swim on its effectiveness…. we can help you to focus on the best returning channels for your company.

  4. Social Media Integration

    Social media, Twitter, Facebook, Google+, LinkedIn etc are becoming more and more influential for business, providing targeted traffic opportunities as well as giving Google important content quality information which is used to help determine the usefulness and value of your content.

    We will sculpt your social media accounts into a crafted sales process, so visitors (attracted by your social media content) convert into paying customers.

  5. Traffic Conversion

    No website is ever finished. You can always improve the level of performance, to drive more traffic, convert more visitors into enquiries, sell more or attract more fans, followers or likes.