Many traditional businesses struggle to understand how best to integrate all of the different online IT elements of internet marketing with their existing business.
As integration consultants, we specialise in providing everything needed to optimize your online activities to streamline your activities, saving time, money and wasted effort.
The online marketing world is advancing at a rapid pace, with sites and platforms (such as Twitter and Facebook), achieving massive uptakes in usage in a very short time. New technologies are developing all the time, each of which can potentially represent a new marketing opportunity depending on your business sector, products and services.
Not all businesses respond in the same way to each platform. Some sectors find their ideal customer base (from which to drive converting traffic) in different places online. Because the internet isn’t a one size fits all medium, it’s vital that you focus on the platforms and channels that will give you the highest return on investment (ROI).
Many businesses have a website created for them (with very little thought to what they want their site to achieve) and consider ‘online’ to be done from that point onwards…… this is a huge mistake and accounts for why so many businesses are missing out on massive potential revenue streams.
The internet has so much more to offer than just a website. Not only that, but NOT ALL WEBSITES ARE EQUAL.
The best way to think of a website is as a marketing billboard that you can use to target specific types of people. There are lots of different ways to target your ideal traffic, but if you have had a website built and published and that is as far as you’ve got… you are not yet targeting any traffic, which is why your website doesn’t work for you.
Types of Visitor Targeting
Once you have built a website it needs to be found, to attract visitors, to be seen by large volumes of people who are interested in the services you offer, the goods you sell or the information you provide. Without these visitors, your site is just wasting you money.
The core traffic generating channels are;
- Organic Search Engine Traffic (Google, Bing, Yahoo, etc)
- Paid Ads Search Engine Traffic
- Local Search
- Blogging (WordPress, Blogger)
- Social Media (Facebook, Twitter, Google+, LinkedIn, etc)
- Video Marketing (YouTube, Vimeo, etc)
- Image Marketing (Pinterest, Instagram, Flickr, Photobucket, etc)
- Email Marketing
- Mobile Apps
- Social Content Curation (Digg, De.li.cious, Reddit, Stumbleupon, etc)
- Web 2.0’s (Tumblr, Typepad, Livejournal, Squidoo, etc)
- Auction/Selling Sites (eBay, Amazon, Craigslist, Gumtree, etc)
- Text message Marketing
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Each of these sites works in the same basic way….. they have large volumes of users who go to their site looking for specific goods or services. Your goal is to position your site on the specific platforms that will most benefit your business, driving the best quality of traffic that will convert into sales and enquiries for your company.
Dave Holland Mid Bedfordshire